![]() Make sure the hashtags you use in your Instagram captions are relevant, easy to use (so others can use them, too!), and don’t look spammy. So how many should you add? Between five and 11 hashtags is the sweet spot. You definitely need to include hashtags in your Instagram captions (and if you need inspiration, we outlined 335+ hashtag ideas for you). Research shows the best length for Instagram captions is 405 characters, or about 65-70 words. Users are willing and interested in reading more from your captions. The optimum length for Insta captions has actually increased over the last few years. Here are some basic guidelines to keep in mind when it comes to your Insta caption: How long should my Instagram captions be? When used properly, they can enhance your reach and get more eyes on your stellar posts. Ultimately, what makes a great Instagram caption will depend on your industry, target audience, and your brand identity, but one thing is certain for all businesses: hashtags bring benefits. Plus, we’re answering your Instagram caption questions and sharing captions examples so you can make posting on Instagram a breeze.
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